Last week I was browsing through Facebook. Hoping a new notification would pop up and alert me about something new. I was casually watching a boring soccer game between Rangers and Paris Saint-Germain on TV. After the game was done, I started watching some commercials. There was this one commercial about Miracle Whip that caught my eye but I was definitely not impressed.
I couldn’t help but shake my head when I saw this commercial. It looked like a bunch of teenagers having a party/cookout, putting mayonnaise in their burgers and not having a care in the world. They were like, look at us and how cool we are eating Miracle Whip. With the announcer going, “Don’t go unnoticed, don’t blend in, don’t be ordinary, boring or bland blah blah blah we are the new Miracle Whip and we WON’T tone it down.” Yeah right.
So what is wrong with this commercial? A lot of things. It is a lame and desperate attempt by corporate media trying to target the younger crowd with a traditional, regular and even mediocre product like Miracle Whip. I’ve seen tons of commercials by Scion, iPod, Gatorade and American Eagle trying to pitch their products with a full onslaught at the younger generation but an ordinary product like Miracle Whip is just too much.
Are they seriously trying to get young people into eating mayonnaise just because it is cool and rebellious? I know a lot of young people can identify with not following the same crowd and being individualistic but how can you stand out and be different by just eating mayonnaise? The rebranding of the product is way off and the whole message behind the commercial is ridiculous. Overall, I just could not take this commercial seriously. Miracle Whip trying to be cool is like your grandfather trying to rap a Lil Wayne song. Stop!
But apart from Miracle Whip’s pathetic attempt at trying to be cool, it is not good for you either. One tablespoon of Miracle Whip is 37 calories alone and is one of the most unhealthy and fattening things you can eat. Doesn’t really help especially when obesity among young peeople is at a high rate of epidemic proportions. That’s not cool at all.
Maybe, if the new Miracle Whip commercial was about a healthier eating choice or had less calories then maybe the commercial would have a valid point in its advertising. But no, none of that is relevant. The commercial would rather associate the product with this flashy and “I’m too cool for you” attitude. That’s not the best way to promote and sell such a product like Miracle Whip. If you ask me, they seriously need to tone it down.
Here’s a link to the Miracle Whip commercial.