Arsenal Football Club has revealed its new home kit for the 2010/11 season*, available to pre-order from today, Thursday 1st July, via the Online Store and through Club outlets.

On sale from Thursday 29thJuly, the 70s style shirt is made up of a block red body with a white round neck collar, and white sleeves. Inside the shirt on the back of the club crest is inscribed Arsenal’s motto: “Victoria, Concordia, Crescit”. The shorts and socks are white.

While the design is traditional, the technology is cutting edge. Every shirt is made entirely from recycled polyester, crafted from up to eight plastic water bottles as part of Nike’s ‘Considered Design’ programme, which sees discarded plastic bottles diverted from landfills  to be used in the manufacturing process.**

The improved Nike Dri-Fit fabric, now 13% lighter than previous kits, helps to quickly evaporate moisture by drawing it through the fabric to the surface, to keep players dry. Ventilation zones on the sides of the jersey and back of shorts enhance breathability by up to 7%. And the double knit structure of the jersey gives it 10% more stretch.

The classic design and ethical makeup of the kit has already proved a big hit with the Arsenal players.

Alex Song said: “The shirt is traditional, it’s red and white which the fans love, and it shows the history of the Club.

“I watched Arsenal on TV lots when I was young and just saw red and white. If someone told me six or seven years ago I’d be able to wear these colours it would have been unbelievable, so today I’m so happy to wear this shirt and to do my best for this shirt.”

Thomas Vermaelen agreed, saying: “I really like this new kit. It’s the typical colours for Arsenal, white and red, and it’s really nice. Every club has their own traditional colours. For Arsenal it’s red and white and that’s the way it’s supposed to be.”

Theo Walcott summed the new kit up: “The colours are very traditional, it feels nice and it’s made from recycled plastic bottles so what more can you ask for?! It fits and feels nice, and that’s the most important thing. I think it’s important that you feel comfortable in it.”

Those who pre-order the new home shirt at arsenal.com or an official Arsenal store, will receive a redcurrant Arsenal polo neck t-shirt in the same size, worth £20***, absolutely free while stocks last!

The new Arsenal home shirt is priced £45 for adults (£50 long sleeved) with children’s shirts at £35 (£40 long sleeved). The Armoury, All Arsenal, Finsbury Park and Enfield stores will be open 9am – 5.30pm on Thursday 29th July. Further information for activities taking place on kit launch day will be posted on www.arsenal.com in due course.

New 2010/11 Home kit