If you got Kanye West and MTV Video Music Awards (VMAs) in the same sentence, be aware it’s a recipe for disaster. If Kanye West had a middle name it would be controversy.

 One of hip-hop’s attention-grabbing and biggest icons is at it again and has the media in a frenzy. It seems as if Mr. West has dug a grave for himself and his music but he’s definitely up to something. This is another one of those moments West could add to his collection of overly sensational outbursts.  

On September 13, Taylor Swift had won her very first award at the 2009 MTV VMAs. It was an incredibly special moment for the talented country pop singer but it was short-lived. Swift’s graceful acceptance speech was disrupted as West stormed the stage and  snatched the mic from the debutant winner. Then all hell broke loose.

“I’m sorry, but Beyoncé had one of the best videos of all time, one of the best videos of all time!” as the rapper obnoxiously projected out onto the stage. There’s no doubt that West’s crazy stunt on stage was disrespectful, disgusting and inexcusable. 

However, West couldn’t care less if Beyoncé won or not because there is a hidden agenda in all of this. To tell the truth, I’m not surprised at all. In one single moment, West stole Swift’s deserved spotlight and diverged all the attention away from MTV’s award show which was also a tribute to the late Michael Jackson (Gosh, how many more tributes could there possibly be?)

As a result, West catapulted himself to the top of the latest events. As of now, he’s become one of the leading trend topics on Twitter and there are countless status updates bashing and praising West on Facebook. He’s the one making headlines, not Taylor Swift and that is exactly what he wants. 

West already issued an apology to Swift but  the damage has been already done. This is not the first time that West has done something like this. Anything this shocking  is usually an attempt to promote his work and flaunt his over-sized ego.

On November 14, 2004, the hip-hop artist hijacked the stage in similar fashion at the American Music Awards (AMAs) claiming he should have won the Best New Artist,  

“Upon hearing he has lost the Best New Artist award to ‘redneck woman’ Gretchen Wilson, West storms out of the AMAs in a show of protest. He later tells reporters, ‘I felt like I was definitely robbed, and I refused to give any politically correct bullsh–ass comment … I was the best new artist this year,’”  according to an article from MTV.com.

It’s a clear sign that West has a sore-loser complex. He will parade on any other artist’s accomplishment any chance he gets, forcing all the focus onto himself and his music.

After hurricane Katrina hit New Orleans, the Red Cross organized a fundraiser for Hurricane Relief. It was going well until West opened his mouth that caused more chaos on an already critical event.

“Back in 2005, the rapper felt entitled to the best album award at the Grammys, so he issued a very brazen warning during a pre-show interview. Then in 2006, Kanye had an onstage outburst when he didn’t win at the MTV Europe Music Awards. But, the incident that may top them all is Kanye’s outburst during a 2005 Hurricane Katrina fundraiser concert, when he stated that ‘George Bush doesn’t care about black people,’”  Mashable.com reported.

No doubt the rapper was entitled to his opinion but I feel as if that controversial statement somehow overshadowed the good intentions the Red Cross had.  Once again all eyes were on Kanye West and he wouldn’t have it any other way.

 In September 2007, Kanye West staged a rivalry with friend and fellow rapper 50 Cent prior to the simultaneous release of their respective albums in a desperate attempt to boost marketing sales. They aggressively used the media to their advantage. They taunted each other on late-night shows and acted out their ”beef”  on award shows National Public Radio reporter Christopher Johnson reported.

I  think I’ve figured it out. An already established artist like Kanye West is so obsessed with the attention from the media. He has an insatiable urge to constantly be on top and doesn’t care who he offends or hurts to get there.  

He may be an obnoxious  and an inconsiderate rapper  but know that is typical Kanye West. Either love  him or hate him. After all, he’s got a big “uh uh huh egoooooooo.”